Work

Some of what I'm doing and have done:

• Founder of Selda (2026, now). It finds the people worth writing to, researches each one and writes the message; you approve every send. Email, LinkedIn, WhatsApp and Telegram, in 40+ languages.
• Co-founder, then CEO, of a startup (2023–26). Hardware and software together: our own industrial design, the device itself and the platform around it. We built the product with the BernerSoft team, and I raised the funding and built the company around it.
• Founder & owner of Evex Creative (2025, now), formerly Berner Media. We don't build websites. We are interested in one thing: the places where money leaks out of a business. You don't come up where people search, the product is hidden where the decision gets made, the enquiry never lands. We close those and put an organic sales channel in their place — no ad budget, and nobody left minding it.
• Digital business development, under my own name and straight into companies. I work with the owner: find where they are losing ground, then build the advantage back in small steps with a low threshold to start, rather than selling a six-month project.
• Berner Media (2019–25), a marketing agency based in Finland with projects abroad. Marketing as a service instead of by the project: a monthly arrangement, short-form video and TikTok, and the account run end to end. Some of those clients are still with me.
• Founder of Terassikesä.fi (2020, now). Finland's biggest terrace guide, running May to August. Launched at 15. Around 36,000 active users, and in an average season over a million impressions in Google search and hundreds of thousands of visits. Never a euro of ad spend.
• Pukinkontti.fi (2019–23), an affiliate gift site that grew into one of the most visited Christmas gift guides in Finland. Organic, like everything else: no ad spend, just pages that answered what people were already searching for in December.
• BernerSoft (2023–25), software, integrations and automation our team built for other companies and projects.
• Raflakeskus (2021–24), a platform for running a restaurant and my first real shot at building one, made with an international team. Focus was never sharp enough to take off, but it taught me a lot.
• Co-founder of Nopee ry, a youth non-profit working across Itä-Uusimaa where young people run their own workshop and projects. Our own premises opened in Söderkulla, Sipoo in 2024: a dance studio, a music room, a gaming space and workshop rooms, everything the work needs under one roof. Entrepreneurship education is a large part of it; we were named Entrepreneurship Educator of the Year in 2021.

How I think about it: leverage over headcount, distribution over invention, systems that keep running so I don't do the same task a hundred times. Under-promise, over-deliver, and let the result do the talking. Earn trust through the product, never buy it. I want the people who make good things to be the ones who win, even if selling was never their strength.